For Pastors active on Facebook who are going into new ministry contexts, this two-part series seeks to provide resources for two questions:
- Should I unfriend the church members from my old church I am moving from? (read on)
- How can I better manage friend requests from church members at the church I am moving to? (click here for part 2)
Social Media in Times of Transition
In many church systems, there’s pastoral change each year: pastors retire, pastors move from their church to replace them, pastors move to replace those pastors…it’s a chain of transitions. But in the age of social media, gone are the days of “well, see ya again someday” with former church members. If you are Facebook or other social media friends with your church members, you continue to have contact after you leave.
So the question comes up every year: Should pastors unfriend their former church members? Should they keep being involved in their social media lives? It’s a touchy question in the digital age that pastors agonize over.
Thankfully, you are reading this page. This is the Fourth Edition of our Facebook Guide for Pastors in Transition, and we have a tried-and-true method for you or your pastor to both maintain connection to their previous church while focusing their social media engagement with their current church.
Why this is important
Should pastors unfriend their former church members? Some say that a few bad eggs who abuse social media connections after a move should not cause everyone else to have to cut ties. Hacking Christianity claims otherwise: fiscal malfeasance, child abuse, and other bad actions by individuals have caused us all to be more aware of our relationships and our accountability–and this extends to digital interactions.
While some people may choose to simply unfriend their church members, our suggested method of using the three tools of Friend Lists, Privacy Settings, and Unfollowing allows pastors to maintain connections to former parishioners while limiting their interactions going forward.
Three Step Process
There’s a simple three-step process to categorize your former church members. All of the below are PRIVATE actions, meaning no one knows anything about your friends lists and follow lists.
NOTE: all steps are assuming you are interfacing with Facebook on a desktop/laptop. I do not have instructions for iOS/Android/mobile as the interfaces are different and often the options I’m using are missing.
1. Make a Friends List. Go to this page on Facebook and click “Add New List.” Name it your old church name/location. Add parishioners from your old church to this list and click save.
2. Set the Privacy on your future Facebook posts. Go to your privacy settings here, under “who can see my stuff” click the drop-down box under the text area and select “custom.”
Under “Don’t share this with…”, type in your old church’s name and it should come up. Click on it, and save changes.
3. Remove former church from your news feed. This one is a bit tedious but it’s only tedious once. Go to each member of your Old Church list and click on their profile. See the “Following” icon at the top? Click it so it reads “Follow.” This means that although you are still friends, they will not show up in your news feed.
Wait. What did I just do?
Rather than defriending and severing connections, this process allows you to post on Facebook without continuing interaction by old church members, and it “removes the temptation” to see what people are up to in your old church.
But instead of defriending, you are still connected. If you hear of a baby being born, you can type in their parents’ name in the search box and still see the pictures. If you change your profile picture, your old church members can still comment. But by and large, your posts will not show up on their timelines, and theirs will not show up on yours, so your day-to-day interactions will be more focused.
Advanced tips/techniques for Pastors
Mastered the above? Here’s a few quick tips as you leave (or recently left) your ministry context:
- Suggest the new pastor to parishioners to be “friended.” You can “suggest friends” to your friends in a mass way by clicking on their “friend” button on the new pastor’s account and clicking “suggest friends.” Then you can unfriend or change friendship levels while knowing they are in digital communication with the new person.
- When in doubt, unfriend them. If you are unsure if they can handle the transition or if you can’t handle it, unfriend them. It might be painful for them when they realize it, but it hurts less in the long run. This is underlined because it is really important.
- Give VETO power to the following pastor. If you ARE doing the recommended procedure above, let them know. If they are not comfortable with it (given a reasonable amount of time and digital exposure) then you have to be okay to go nuclear and unfriend them. You have to respect the following pastor’s ministry, and it is in the best interest of the congregation to do whatever is best. For Methodists, you are an apologetic for a connectional system, and should do the same in honorable ways in the digital milieu.
Next up: Social Media Differently!
Thoughts? Thanks for reading!
Postscript for United Methodists: If you find meaning in this article, please share with the Boards of Ordained Ministry, District Superintendents, and pastors you know are going through this time of transition. Here’s a short link to copy/paste: http://hackingchristianity.net/?p=7626