Sigh. It’s a shame when a church uses their resources to promote (a) consumerism and (b) try to win money from corporations. But the worst part? It’s actually really funny.
Doritos has a competition to see who can shoot the best video and have it be aired in the Super Bowl. Among the top six (out of 4,000 entries) is this one entitled “Casket” (h/t The Christian Post)
Hilarious, right? The thing is…it was made by a church. A mega-church called Mosaic, to be exact, with Wal-mart church campuses in several cities. So they have the resources and probably some people with tech expertise to enter this type of competition. All well and good.
But I can’t help but look at what it includes:
- Gluttony to the point of swimming in it.
- Desperate actions to get the “reward”: a week off work
- Deception and deceit to get the “reward”
- Using the epitaph “It’s a miracle” at the end in a disingenuous way
- Promoting Consumerism to buy more fatty foods
I’m all about Christ of culture, but depicting a worship service that doesn’t critique culture but instead celebrates its negative aspects (see above) isn’t a good thing.
Again, the worst thing is that it is (a) hilarious (b) well-made and (c) might just get the top due to Christian support. And then what does that say about our church?
I can’t help but wonder the same thing that some free-thinking websites wonder: if this was made by an atheist and not a church, wouldn’t we call it sacrilegious? And if so, why don’t we because of its source?
So, I’m not gonna vote for Casket. It’s funny, the money could be used for good things, but like the guy in the casket in the video, the ends do not justify the means. And by not critiquing consumerism and obesity and deceptive tactics, indeed, celebrating those things, its success would do more than $1m worth of damage IMO.
Again, it was hilarious. And in that hilarity I worry for what its success means.