A few days ago, Godtube, the Christian Youtube site with a high level of censorship for family-friendly content, posted that they would be changing their name:
And now we know what it is! Godtube is now Tangle.com
I find it either (a) suspicious or (b) inspiring when Christian ministries remove God, Church, or Christ from their names. I agree with the decision behind the change as the CEO guy talks about “church is beyond the four walls” and such…that’s the sort of attitude we try to forment here at HX.
But I can’t help but wonder if this is a purely marketing decision to remove the religious terms from the name and thus expand the base for reach.
I guess my concern is the “gotchya!” approach of so many Christian ministries…they put up the secular front and then after the person gets interested or clicks the link…GOTCHYA, it’s a Christian thing! I’m not pointing fingers away from me: my mad props given to the Bible Illuminated is exactly this kind of “gotchya!” approach that I thought was effective. But there’s a difference between starting a ministry as subversive, and turning an in-your-face ministry into a “gotchya” one.